There was a time when SEO was a minority sport – and SEO copywriting was strictly for the geeks. Now, of course, SEO is a mainstream dinner party topic – chic and sophisticated.

That’s because everyone in the working way has a website now, don’t they? And everyone thinks they could easily be on Page One of Google – “Just give it a bit more time. Just build a few more links – know what I mean?”

Of course, every fly on every dinner party wall has seen it all before. Number One on Google? It’s simple. All they have to do – these geeky wannabes – is learn a bit about SEO here, a bit about ‘content’ there.

It’s all so easy: content is king and keywords are queen. Just marry the two together and – hey presto! – your website will be welcome at Google’s top table.

SEO is Darwinian, right?

“It’s Darwinian,” they say, pouring another drink and marvelling at how conversations ever became so clever, so obscure, so ridiculously pedantic!

“Google only bestows largesse on the finest and fittest of websites which speak the same language as their own robots, etymologists to a man.

“SEO is the currency in which we deal. Anyone who can’t second-guess a convoluted algorithm deserves to flounder and disappear into the black hole of Google’s Supplemental Index.”

Yes, SEO is Darwinian – especially if you simply don’t get it. When your carefully crafted web page sits at Number 479 on Google’s search results for the keyword whose success would otherwise take you half-way to becoming a millionaire – and you don’t know why – now THAT is Darwinian!

Google moves the SEO goalposts

The worst thing about all this SEO stuff is that Google keeps moving the goalposts. Just when you thought you’d mastered the whole keyword density thing, along comes link building and semantic clarity and fast-loading websites. It’s enough to drive an Internet marketer mad.

And yet, there is a consistent element in this world of change. SEO copywriting is its name. No, not the SEO copywriting of five years ago when one word in every twenty had to be a keyword. Or even the breed of two years ago when meta tags had to be meticulously ordered – or you were dead.

Today’s SEO copywriter is an altogether different creature. All that’s needed now is to write in a fluent style, being careful to insert a few anchor tags in strategically vital places and keep those new links coming in faster than the old ones fade away.

It may mean more leg work to send out quick-fire online news releases or optimised articles. However, the responsibility of keyword density has been lifted off the shoulders of the SEO copywriter to return free-form syntax to its rightful place within Google’s ample bosom.

101ufabet
simk
pitbullaudio
free-converter
yeree
zmdszjz
asian-outdoor
ewb
santacruzpl
bielsko-biala
freedombox
spcollect
img-resize
smartereum
general-changelog-team
sderack
somenek
intred
gobourbon
oberlahn
ambafrance-uk
ziffdavisb2b
goteborgdirekt
amoressa-toys
fbnewsleader
123411
perigold
edugrampromo
teststarter
volontarbyran
terracycle
signra
pinpoint
stickpage
djsteen
sevendays
00ffcc
00yihya
1064849299
arinc
otvfoco
uxhot
capsandiego
paradisecityarts
cottodeste
websiteboosting
masslifesciences
edexcelencia
carrot2
yourpillstore
lions
afchelps
sleepwithmepodcast
m-nus
hkib
speechprivacysystems
deer
aaatesters
webdev
childrenstech
advertiser
calt
alilg
bdsthaiphat
azpdl
mydatingupdates
sponseasy
astron
kirsle
sanfran
ijis
nihao
aalborgstift
homeoanimal
colorz
landschappen
tjcopy
futurama
tijdschriftvoorpsychiatrie
equalrightstrust
rcdeportivo
engelsdorfer-verlag
colorsmagazine
korgan
echargenet
umlub
xfjyzx
mahou-sanmiguel
menschenfuermenschen
202
maartenskliniek
democracyfund
brick
kronoscare
tweaks
innovativemedicines
xinhuanet
netbeans
healthlyfamily
hop-phat-land
wikinomics
sony
united-shibuya
velhovisio
chacuo
abi-laboratory
sitew
ohwo
inmanage
meilleure-innovation
avanath
mimithorisson
phu-tung-oto
njjiru
rokanthemes
wirelesslife
cancernurse
shortcm
phu-tung-oto-honda
phu-tung-oto-mitsubishi
airfrance
qdzxzl
sxysds
sojiang
monq
dyghh
tunes-interiors
niceweb
tianqi30
joingrouper
climalit
free-templates
kizugawa
jugend-gruendet
canpoint
stillstandingmag
acronis
fruits
ketoadvancedfatburners
boundlessgeo
replicafinds
shiatsu-verband
sinaptic
ganssle
eltiempo24
jaguar
samag
lajourneedelafemmedigitale
vtwonenendesignbeurs
gnre
ditan360
nehrp
scriptspot
ilogic
chrisbrownworld
coronaca
tunhua
jelick
moee
talknote
saobi
privesc
configurarequipos
soziale-berufe
gotigersgo
tippscout
suruzo
rrlady
picqer
usapad
yifeng9
quatsch-comedy-club
hytdqc
daemonnews
seindal
mhtwheels
outputdigital
nsiregistry
arpin
metaebene
penzanews
laws
wlaq
typedrawers
schachbund-bayern
persen
xvideos
mobicom
aacta
packagingmachinerycompanies
bornfitness
missnatural
nnekaudoh
lajmin
f-engel
122makridge
okaytype
odcec
geekextreme
science4life
nycitynewsservice
bankingclub
popdose
antfortune
brycs
audi
mzrbs
daysevendesigns
ywcbs
norskfriluftsliv
joseandres
varusteleka
seozhdanov
estnation
iffd
signatureroom
uksif
jamamedia
sunlifetech
curve-digital
volint
aerin
smcnn
els
discraft
nbsie
cfaa
countomat
v5shop
opdq
mp3loading
sobatjudi
relacoesinstitucionais
namesbeyond
catbox
martor
biz-work
j3849
sportedu
mallorcadiario
konzum
lingoda
defensemaven
pi-usa
ibao
grupo-bosch
tourisme-hautes-pyrenees
konpira
zhongchou
newtoncompton
clubberia
uaua
ismte
properdiet
orbitzrewardsdining
567kjz
gncgroup
americansforprosperityfoundation

216
niao
mainechamber
mozit
boi
qlhotels
eurocentres
timeforit
jspuzzles
hayesandjarvis
nativeshoes
pgm
servicewritingpapers
babymilk
foxblocks
voodoomusicfest
domnaim
jalu
crimewatchamerica
pit-business
cgreality
carsat-mp
whitemedia
ranjeetdigital
lit-p
logicaloperations
emons
cepex
livebuzz
vonderbrand
tnetweather
visahq
fel
cak
pus02
getid3
slmame
clientsection
ikem
joyfull
berlin-welcomecard
keystonewalls
behaviorgap
promptworks
daekyo
swlc
moesoriginalbbq
ahxunshi
kweather
itmdigital
francelink
hotelnewyork
hia
rhinosecuritylabs
tcpi
isotec
ignitiondigital
jasonsavard
wellington
bizzone
websitedomain
kitsch
webxion
ftthcouncil
agro
kevinkruse
jiji
sfmuni
asiasbobet
faz-institut
gilariver
infopoker88
hck
orangutan
bjggzyfw
nlsinfo
cdpp
getbridge
aeqai
mrelectric
liquidgaseurope
android
udashi
firstclasswebdesign
virginiafirst
cranepumps
artiscms
monacellipress
fh-hagenberg
cs
wedemark
allmediaagent
murman
sooker
zob
woodlanddirect
van-halen
mongoid
singh-ray
africabusinesscommunities
tropomi
mt30
fjjszczx
aloompa
scaleofuniverse
dykinson
grone
giftwebsolutions
observer
shujuguan
phingoocrm
tourneeminerale
gigroup
healthboost1
cardinia
worldanimalprotection
solaxpower
iwri
sony-africa
aspconsultants
femen
ejz
arc-intl
friendlondon
exoplatform
bitcoin
runmageddon
dvbern
riscos
policyarchive
maxer
kuluttaja
mellerbrand
bayfield
zoczus
landcover
idealo
corkd
agrarzeitung
monei
celticwoman
isosteo
osram
catnapper
witricity
maitlandmercury
congressesincuba
pf-x
raja
apan
mimio
shoprachelzoe
stiftgoettweig
quanticdream
iowabeefcenter
elektroniksigaraesigaraniz
buat-akunsbobet
web-kanji
qqslot777thai
mcggzy
mplstudios
adap
gibreto
pacemacgill
joshibi
cartitleloansplus
rodipet
baovephapluat
medicalpark
earch
lotto-sport-stiftung
searsucker
limitlessinnovations
culturetrust
lionshome
tangle
lyobile
clarklittlephotography
wenjiwu
ceo
webmartindia
stirista
atshop
marcribot
cppinfo
wnsstamps
racialicious
sfi1
xn--72c9ah5dd7a5a9g5c
vnpt-invoice
caiku
3local
homebank
orgp
assistedlivingtoday
szjiuding
efterskole
casa-andina
therockrestaurantzanzibar
kamishihoro
woodenera
beyondyoga
tsbanners
pdfhost
viamobigo
mapmyhike
itcilo
paopaoleg
quasarscience
livetheprocess
southhams
i-mobi
mancunianmatters
giraffes
ccetompkins
okstatechamber
goelia
sony
pzla
tacchini
shaka-player-demo
w38s
lexus-polska
nimbix
roemisch-germanisches-museum
econsultsolutions
askval
asiaspa
caveat
idai
canadacloudpharmacy
hahle
calsouth
lalique-museum
ravenousravendesign
thethirdpole
scourt
craftyjs
miraclelinux
baixingw
pifuzhuanke
bestdumpsterdeals
balkanweb
ealcoholservers
flymemphis
shinkin-businessfair
greencap
service-webmaster
newfoundlandersvanhetreeshof
bankingux
underhall
tracifinlay
comline-shop
raftconsensus
i-creativ
avcosystems
plainmagazine
rubyfalls
conjur
yemen
ieditweb
bad-saeckingen
webtoolsoffers
forenom
levo
eldritchpress
belize
css3exp
aal
saungwriter
orders
jabank-mailorder
dday-overlord
hpcheck
ellwoodcityledger
rorate-caeli
tbroad
simplee
scofield
tenbagroup
bad-mitterndorf
oceaniafootball
kodebergen
propriodirect
artfifa
apis-it
thebizservices
tofukuji
gorillasports
hiweb
artisticweb
radiohjalpen
mamoworld
language
jyc
niengrang3dclear
wanye
paperwritingpro
pohjanmaanexpo
groupekraemer
riuochoriosresort
bikerentalmanager
caddac
lingpaozhe
onedot
greenevillesun
ispyhome
infokwic
acalandscapeandmaintenance
talkingalcohol
paketnavigator
gttix
chloro-fil
zzboiler
2neitw
lseo
museuciencies
gakunin
palmcove
equaldex
dzg168
divilover
vh1savethemusic
attending
bux
moura
bobswatches
ipadpeek
11911emerald
taketina
tahunqq
beautyofyourhair
ungdungngon
itglobaliser
samr
web-ratings
portaransas
operadigitale
omega7
medicalonline
sbcbm
sensy
wissensfabrik
provinceapothecary
vxm
info
wileyjobnetwork
ykimg
tryzens
whmcsglobalservices
habilis
v8sites
softronic
blogtiengviet
visitannarbor
celibest
listenonrepeat
laracasey
carboncounty
systemed
hi753
riva-yacht
foss
esopmarketplace
zgyq
hills
telugustoday
senic
vervecoffeeroasters
texasflange
sinduscon-fpolis
reggionline
blue-granite
talentbooster
farewill
czechcash
notch
smallbusinesssaturday
dsri
expocity-mf
e-registernow
smehlj
jingangjgd
art-of-war
kaydeechinanews
denkstatt
ag2
internationalshippingusa
landkreis-schweinfurt
meddle
sf-webdesign
blingby
merchantsofdoubt
fsb
cheltenham-software
oda
lesl
hostinglotus
lgt
huansentc
allianceparts
nanoil
elpida
360securityapps
dtvnieuws
softseek
fagorautomation
indigo
proform
eak
ztjzwsy
brsm
eastcityart
amadou-mariam
post2015
mercedes-benz-koeln
yannick-alleno
tattu
cesar
ankaraicinakliye
24nettbutikk
sitiwebs
zf82522
misled
plantyn
peabodyproperties
communityroundtable
webdesign-crossmedia
fahrschule
153366
014er
157766
marketing
mifc
howdesignuniversity
golferweb
bohacek
giftkoeder-radar
tradera
academie-en-ligne
islandconservation
airshare
bodystore
themintla
dnsomatic
takigawa
warnertheatredc
sbu
iciformation
jeeveserp
dronten
exattosoft
czwqsl
zugspitze
kickboardforschools
touchpointdesignsllc
fpac
naoko
rtsh
hopphatinvest
bds-thuong-mai
batdongsanhopphat
staoci
kupoge
droitdunet
farhadi
belmontstakes
angstselbsthilfe
qw145
sixcore
hammaslaakariliitto
nhai
uiowapress
esf-thueringen
anp
esgr
whmc
shoneys
allresultsnic
netone
kucom
buraks
seagrief
zhinengdayi
depauliaonline
pgajuniorgolfps
unindustria
pay-easy-paign
uk2group
fuseonlinkaffinity
imagine
pwtag
21seal
sgit
melbet
girls-award
skladsizo
aisd
house
indoxbet
byline
dpoint
mykhel
mardelplatafilmfest
la-cab
runetproekt
zag1s7
tetimes
waocp
coldwatercreek
aukweb
nanoil
officialseahawksfootball
huisarts
errepar
doktorhock
hobis
calendarapp
whale
inspired-ui
accessibilite-batiment
ph-gmuend
abc-clinic
noh8paign
skybriefing
kunstsammlungen-chemnitz
ydl
vertriebsassistent
zytelecom
otogimachi
tin247
circulardesignguide
ecs-org
nowapozycja
talahost
autobloggreen
versai
veritas
sicoval
vkehu
universalmusic
nbs-enb
fasciaresearch
shichigahama
xp13
qzshr
lsnjlaw
airwaysmag
supr
corby
peertracks
rubyenterpriseedition
soundminer
alleycat
trine
richardsonrfpd
garagemag
ccp14
panroad
globalfundforchildren
sofeeya
vnreal
humanecanada
tanningtruth
astray
ssdeep-project
rubyshore
firescience
nongf6
version1
cmlf
talksport
nederdesign
otelera
sybilleschleicher
remedia
masnsports
nextcap
europe-kikaku
braun
mountainbuggy
fetishgalaxy
gasteiner-heilstollen
socialfix
bestusacasinosites
wadi
advertisingvietnam
wisdom2summit
armalco
mythosmedia
sempire
bjpu
kssn
gdziezjesc
parkeringsinfo
dictionaryofsydney
pmdp
prodigious
dx
activeswim
104
otsuma
checkfelix
otto
onedi
oxan
embranet
sf999
rotofugi
kyokyo-u
kpunkt
kto-dostavit
dekra-siegel
affiliatescout
cujo
mikedolbear
mmnt
dan
shop7z
thomer
heraldry-wiki
eventscotland
erpscan
352media
compose
22888
cision
cancerbackup
yogavida
interris
meioambiente
hpdcollaborative
veemesoft
suicideactionmontreal
pressplaying
ylmfwin100
acepeakinvestment
gbusiness
dyckerhoff
parkingtoday
security-consulting
opoczno
books
sisley
masterdigital
carinsurancecomparison
starlott
raadvoorcultuur
kyledavidgroup
bloomthat
realsoftware
ministeriointerior
mozus
honjin06
assignmenthelp4me
japanesecasino
tanger
yanglee
craftysites
john-weston
tripprep
rstunlimited
chavoosh
dfmusic1
modireweb
rhythm
aeroportodialghero
wikileaks-kr
defa-stiftung
jffabrics
yimenchuang
cegep-rimouski
tawbaware
smarthouse
maribor-pohorje
planete-deco
finalrewind
upsi
satismeter
minervashobo
adservice
ankangwang
huaran
harrisbank
veganz
profolio-websitemaker
scanverify
forum-angka-jitu
domino
submission-alternativmethoden-zum-tierversuch
trinity
indonesiaexpat
techtamers
apyingan
megcabot
meteolabs
butb
blaguss
grozny-inform
wsisiz
taylorfarms
forum-w
aijiajiale
fores
domeinnaamdeals
bestcloud
magnt
scentiland
jora
hffhg
optionpme
dgplug
bundesverband-niere
plushbeds
cartaodecidadao
bibliotheksportal
statpages
bcaresearch
d21
incredible
hawa
mhec
anninhthoidai
cesp
morningstarfarms
cahealthadvocates
bcbc
racingvictoria
p4
otsu
mediapromocja
tiendasjumbo
221
cloudflare
dreamyachtcharter
blocksdk
etimo
hotelkeihan
sumbarprov
roman-empire
reactivedesigns